Content management consists in creating, publishing and maintaining content according to precise guidelines. It often leads to implementing structured content, whose main goal is to re-use and whose benefit is to reduce costs. Structured Content management implies content that is structured in blocks (in the center of the chart below) and mapped in the various document types following style guides.
Take your number 1 product: how much content do you reuse in its sales material: brochure, technical literature, training webinar, online support? Likewise, how much content can you reuse across a product range?
This is what our customers achieve on average with structured content management:
- 30% less authoring work
- 80% reduction in desktop publishing costs
- 50% reduction in localization costs with localization-friendly content
Some customers who implement content management without tying in localization report an increase rather than a decrease in localization costs: the number of localization projects hits the roof and the same content ends up being reviewed – and corrected – more than once over time.
XpR-Integrate helps our customers avoid these pitfalls and benefit from all the features of localization-friendly content management. As part of our localization services, XpR-Integrate helps you implement a system that decreases the effort and cost of localization.
Structured Content management applies to technical documents, software and is also very effective for other types of material:
- Marketing content
- Product Data sheets
- Web content
- Case studies, press releases
- Software or User Interface
- Training material
- Classroom courses
- E-learning modules
- Customer support
- E-Support Center
- Help desk knowledge base
- Legal: Contracts and patents
Structured content can be implemented using any infrastructure. Dedicated tools are available to make content management more efficient, such as:
- CCMS (Component Content Management System) for technical documents
- WCMS (Web Content Management System) for website content
- LCMS for Learning Content Management
- DMS for Document Management Systems
- DAM (Digital Asset Management) for marketing content
- PLM (Product Life Management) for product design and manufacturing
Any proprietary format, including Microsoft Office, can be used to manage structured content.
Specific formats exist to facilitate content managing and sharing:
- Html for web content
- SGML and them XML for low level file formats
- S1000D and DITA for general purpose although their early adoption by certain industries has restricted them
- Industry specific formats such as ATA for aerospace, OTA for travel industry.